The world of business is evolving day by day. Many new technologies are introduced every day to enhance the trading process. Augmented Reality and Virtual Reality are two recent inventions that are introduced with the hope of catering the customer satisfaction when buying things. Let us view the changes that have taken place in the field of e-commerce after the invention of both of these technologies.
Augmented Reality (AR)
Augmented Reality means creating a digital layer over an existing, real surface through modern technology. No special device or piece of equipment is needed to operate this technology. Only a smartphone, tablet, or laptop is enough to do its job. Today, many applications have come into use where you have the availability to check how the things suit you before you purchase them. For example, Sephora is the first company to use this AR technology in business for marketing. It is a company manufacturing makeup items.
Augmented Reality
They developed an application from which customers could try makeup on themselves by uploading a selfie. This gives customer a feel of self-satisfaction as well as time is being saved as shopping is performed through online. The Augmented Reality technology was a success in the field of e-commerce. And many companies willingly switched to this method of marketing after its arrival. Today, the famous companies like ROLEX and NIKE have also introduced applications to try their products first before buying.
Virtual Reality (VR)
Virtual reality is the technology in which an unrealistic environment is created and people are given a first-hand like experience where they feel like they are physically present at that imaginary world In addition, this technology is used in the marketing process. But, unfortunately this technology is not given easy access just like Augmented Reality.
Virtual Reality (VR)
A VR headset is needed to use this technology. Mostly, construction businesses use this technology to show how final output models would look like. Augmented Reality is widely in use when compared with Virtual Reality. As Augmented Reality does not require any sort of a special device.
E-commerce and modern trends in technology
Due to the advancement in the field of technology, modern marketing trends like Augmented Reality and Virtual Reality have made massive achievements in the annual sales of the products. The modern technology has brought the buyers and sellers closer through a digital platform. And people are also given the opportunity to experience a product even before it is bought.
E-commerce and modern trends in technology
Smart phones give access to everything at the fingertip and this has brought drastic changes in increasing the number of sales at companies. Sticking to modern trends like Augmented Reality and Virtual Reality can be considered as a boon to the marketing world.
Modern technology and the outcomes from recent brand sales
A lot of studies about brands that have newly transferred into Augmented Reality and Virtual Reality convey that they have increased the number of sales suddenly.
There was an article on “How AR, VR is reshaping the world of advertising and marketing. “Which was published recently talks about this rapid increase in sales in the following way. “According to a Statista report, the global VR market is growing at a fast pace. And is projected to increase from around $5 billion in 2021 to more than $12 billion by 2024.When it comes to AR, the number of mobile users of this tech is expected to reach over 800 million. And is forecast to grow to 1.73 billion in the next three years” (Narayanan).
virtual shopping malls
Marketing a business
Marketing a business is the foremost thing in a business that would contribute in the highest number of sales in a trade. Therefore, in this fast moving world it has become an essential thing to rely upon the modern technologies. In order to process marketing and compete equally with other company brands. Augmented Reality and Virtual Reality technologies are unquestionably beneficial to field business and marketing.
Augmented reality has more control over marketing as with just a smartphone. Which is in use all over the world is enough to perform the task of e-shopping along with the facility to try the products before purchasing. Furthermore, the customer feedbacks and recommendations can be taken into consideration in order to obtain customer satisfaction during the sale.
virtual shopping malls
It is inevitable that these technologies will obviously rule the world of marketing until it reaches the next level of advancement. It is also said that in near future; there are chances for a mixed technology to be introduced which is still under research. It would be a combination of both the technologies, the Augmented Reality and the Virtual Reality. Till this marketing strategy come into use with no doubt, the previously existing technologies specifically the Augmented Reality and Virtual Reality will dominate the world of e-commerce.
