Celebrity brand marketing
From past days onwards celebrities are used to promote brands. Celebrities from different fields, fields as cinema, education, and sports will be represented to introduce brands through one of the well-known marketing strategies, the media advertisements. This has increased sales and companies have made a big amount of profits all throughout history. Celebrities sign contracts with the companies for a certain duration. And acts in advertisements to popularize the brands until the contract expires.
Influencer brand marketing
Influencer brand marketing is a modern tactic used for marketing. Today, we come across many social media influencers. They have built fame for themselves in a certain field they are good at. This is with the help of social media platforms especially Instagram, Facebook, and YouTube. The bloggers (yes! It is none other than the influencers) are paid the sponsorship. By the marketers for the content, they are creating via social media platforms.
The influencers will post small content or sometimes create separate, full content solely regarding the goods. And services offered by the relevant business. And to increase sales, in some situations, a discount percentage is announced for every purchase made by the customers who use the coupon code of the blogger. This will benefit both, the influencer and the marketing team. This new trend has taken a peak level rise in the sales of the business.
Now-a- days it is quite interesting to behold celebrities becoming social media influencers. This is obviously a benefit to the field of business as the promotions will reach the public more because celebrities are already widely known. Therefore, there is a high chance to view the blogs that are posted by them on social media, and this would not fail in bringing positive results in the field of marketing.
Celebrity, influencer brand marketing, and the public
Let us imagine something at this point. You are going to a shop to buy shampoo for dandruff. You see two types of shampoo at the shop. One is the CLEAR brand shampoo and the other is from an unpopular brand. Which one would you buy? If my guess is right, most of your answer would be the CLEAR brand shampoo. WHY? Because it is already stored in your mind that this shampoo is manufactured especially to get rid of dandruff.
What picture comes to your mind when you see the brand CLEAR? None other than the picture of the world-famous soccer player Ronaldo Isn’t that so? Therefore, without a second thought, your inner self would compel you to buy the CLEAR brand. This is a kind of mental trick used by brand marketers. Creating a positive impact in the minds of the viewers by speaking attractive words or doing some mind-blowing actions with the intention of registering their brand
names in the minds of the viewers.
The public is always prepared to welcome the celebrity and influencer brand marketing as most people would blindly believe whatever that is uttered or done by well-known personalities. Therefore, the marketers with no doubt can expect higher sales in their businesses, and it is crystal clear that there is a positive reaction from the public to this marketing strategy.
Advantages of celebrity, influencer brand marketing
There is a number of advantages that the business world gains by implementing this celebrity, influencer-based brand marketing. Firstly, the content that is created every time is different from the one that was created previously. So, people tend to remember the attractive graphics and animations. Plus the popular dialogues that are spoken by well-known personalities are also used as a part of brand marketing.
This will make buyers recall these pictures when they see a brand and make them want to purchase them. Furthermore, these days people prefer to shop more online than choosing a physical mode of shopping. When they surf the internet regarding a good or a service, the positive reviews and comments from influencers and celebrities will play a vital role in increasing the number of sales. Lastly, the Marketing process can be done with a less amount investment as the influencers are growing to be known,
It is not a surprising fact that celebrity and influencer brand marketing is ruling the world of digital marketing. Moreover, it was said in an essay about influencer marketing that, “nine out of ten brands are using some form of influencer marketing” (Corbett). So, today most of the brands are switching to the mode of celebrity and influencer marketing from traditional modes as the studies confirm that it has made the highest number of sales in industries. Therefore, it is quite evident that the present and future of digital marketing would be decided by the method of celebrity and influencers brand marketing.
